The technology i used included; iweb, imovie and photoshop. Iweb was interesting to use because it allowed you to create something from scratch and your imagination to flow, hoever it was easier to upload a picture to photoshop to create the effects needed and then move that to iweb as photoshop had more options to sucessfully edit a picture. imovie was a good way to edit my video as after a year of using it i am confident that i can produce a sucessful video on it. i sued the internet to research florence and the machine's website to get my insupiration, making sure to make links to her quirky style and theme. i also used her channel on youtube to watch her existing music videos and that of other, similar artists such as Paloma Faith to get an idea on what image, camera angles and shots i wanted to create. Youtube is where i uploaded my music video with a disclaimer to state that the music is in no way mine and have received feedback. Media 2.0 has enabled me to distribute my project to a wide audience. by uploading my video anyone searching for florence and the machine can watch it, they can also post their opinion below it. interacting with media is a huge advantage espeically for artists, it allows fans to give their feedback which in turn gives the artist a chance to change things their fans may not like which leads to maximum record sales and a successful career.
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