Textual Analysis

This is an extract from my folder. This is a textual analysis of a previous video from Florence and the Machine called 'You've got the love.'

I analysed the video and filled out the boxes.

Story Board of Shots

This is my story board for my music video, it includes the times, angles and what the audience will see. This is the version without illustrations.

Music Video Proposal

This is an extract from my media folder.

It is my music video proposal and gives a brief but clear outline of what I initially wanted to do in my music video and why.

Evaluating past work

This is an extract from my media folder where I have evaluated past A2 music video's and given them ratings. This was done near the start of the year.

Narrative Footage Evaluation

Have you selected good mise-en-scene?

When creating mise-en-scene I made sure to include appropr

iate and important props, colours and setting into all shots. Such as props that make the house seem lived in by a couple such as; a large display of reminders, leaflets and to do lists in the kitchen.

Have you created an image that sells our artist?

The image of the artist is an average woman who makes a mistake that a lot of people have made and has to live with the consequences; this targets a huge audience of women as almost everyone can relate to this. The image sells because she is understandable and entertaining.

Narrative Footage Evaluation

Have you framed your shots appropriately?

I have tried to make sure that all shots are framed to include everything that is important. The first few shots of the man include him and the house to show his intentions.

When the woman comes out to meet him, the frame includes the house number and window of the room which they go to, the door where the woman stands is on the left hand side of the screen which allows the man to enter from the right and come into the frame effectively.

When the couple are inside the house the shots continue the rule of 180 degrees to keep a naturalistic flow. The couple are on the left hand side of the screen and the room they are going into is on the right, this shows the audience a quick preview of where they will later be to help it make sense and not introduce a new room.

The shot where the woman is finding the weapon includes the her arm and hand to show us she is looking for something, we see the entire contents of the drawer to make it clear to the audience what she is about to do.

The shot of the kitchen where the woman walks to the man with the weapon is an over the shoulder shot, it clearly shows the average kitchen wall with notes and trinkets on a shelf, but also shows the door on the right hand side of the screen where the action is happening.

The shot where the woman hits the man is a long shot, the action is happening in the middle of the screen and both the doors to the dining room are open, this creates symmetry and keeps the audience’s attention on what is happening.

The bedroom scene is similar to this as the bed is in the middle of the shot to focus the audience’s attention, there is a lamp one side of the bed and a clock the other, these are both important to the frame as lighting and props.

The restaurant scene is shot from the end of the table to clearly see both the characters and concentrate on what they are doing, when holding hands the focus is on the middle of the screen, which is where their hands are rather than the characters themselves the attention should be on the actions as this is important to the plot.

Outside during the burial scene all the action is taking place in the middle of the screen due to the low lighting the audience need to clearly know what is going on.

Narrative Footage Evaluation

Is it lit to establish mood and atmosphere?

The first parts of the narrative are shot in daylight to give a calm mood, inside the house all the lights are on to create a warm feeling which contrasts what is going on, to show the house was a happy place until the man came into it.

The bedroom has one lamp to give light to the woman’s face but the rest is dark to create a sense of foreboding. The dream is shot in daylight but in black and white to show it is a memory and create a surreal mood. Outside is dark and only the woman has the light source, which is a torch, to give a feeling of danger and mystery.

Narrative Footage Evaluation

Do you have a variety of shots?

The shots used in my narrative include;

Establishing shot

Extreme long shot

Long shot

Low angle

High angel

Close up

Extreme Close up

Mid shot

Shaky cam

Over the shoulder shot

CD digipack research

Request for Permission

Here is my email to Universal Music requesting permission to use Florence and the Machine -Bird Song

Pitch Evaluation

I am proud of my pitch as I was on my own and feel I delivered a thorough and detailed analaydid of what my video will include and why.
I unsderstand that working alone will be hard and take a longer time, however, I am ready for the task and extremley excited.
There are a few questions in the feedback which I have answered in my pitch. I plan to simplify my storyling by not giong into too much detail and confusing the audience. I plan to keep the weapon simple to avoid accidental comic affect.
Apart from these few critical construction comments I received positive feedback and am now looking forward to putting the peice together.

Pitch Feedback

The group who I pitched to, wrote short comments about what they thought of the pitch, song choice and video. They also gave constructive critisism to help me think about possible problems.

Q+A of feedback

Q. Who are you going to get to play Florence? As they have to be confident.

A. A friend of mine who is a dancer and has performed in numourous shows in London and around the country is going to play Florence in the narrative scenes. She is extremley confident and energetic. She also has red hair like Florence.

Q. How will you bury the body effectively?

A. I am going to film the first time the Woman puts the spade in the ground, then I am only going to use Close up shots of her face and Mid shots to show that she is still digging when actually she is not. The video is then going to cut to the man returning home with the woman stood facing him as he opens the door. She is muddy and it will be clear she has succesfully buried the body.

Q. Wouldn't you bury the body straight away? As opposed to burying it when the husband comes home?

A. Yes, normally you would but in this case the woman is suffering from shock therefore she leaves the body and runs to her room where she falls asleep accidentally (lying on the bed trying to think of what to do and she drifts off) until she wakes up and she has been asleep for hours.

Developing Ideas

Here are the early ideas I had for my music video.

Performance
-Mirrored room
-Quirky decoration
-Singing and dancing whilst looking at the camera

Location
-Restaurant
-Garden
-House, living room, dining room, kitchen
-Street
-Bedroom

General Message of the song
-Guilt
-Tweeting is the conscious

Colours
-lots of red
-Gold and silver
-Bright colours
-Pale colours for the house/narrative

Narrative
-Woman has cheated on her husband and the guilt is catching up with her like an annoying bird