Production schedule

These sheets include contact numbers and the production schedule and checklist to keep organized.

Designing CD Digipack and Website

This is a rough, first draft, design for my folder of my CD digi pack and Website.

First thoughts and details have been included in the sketches, hopefully to be improved on when actually designing the real thing, these are mainly brainstorms and a development of ideas.

Test shots

Here are the test shots of the four characters.

Hollie Dorman,

Asher Williams,

Joshua Butler and

Laura Simpson

These are the narrative performers and Hollie plays Florence.

For reasons such as; she is a professional dancer and has red hair similar to the artist.

All actors chosen have had previous experience in drama and acting roles.

These shots include what make-up and costume will be used for the individual characters. This also includes the permission sheet that the actors filled to give permission to be filmed etc.

Recee sheet for Garden

This is the recee sheet for the garden which backs onto the house, therefore permission enclosed with previous post is applicable to garden also.

This is where the burial scene takes place which is probably the most focal point of the narration side of the video.

The lighting is difficult as we want it to be as naturalistic as possible but also being clear what is happening.

Recee sheet for House

This is the Recee sheet for the house in which the entire narrative is set.

It is a large, modern house on a private road which is appropriate for the characters that live in it.

Included is also permission from the home owner to film.

Scenes in this include:

The rolling pin scene

Recee sheet for Restaurant

Here is te recee sheet for the setting of the restaurant.

It is set in my conservatory therefore no permission is needed.

This scene is the flashback/dream of the main character.

It is also the setting for where the dream is taking place (in her bedroom) which is a bedroom in my house.

Group commitments

Here is a list of the groups commitments, keeping this on file helps to organize shoots etc.

Saturdays and Sundays are impossible to do as work and out of college commitments get in the way, therefore all filming for performance will have to be done in weekdays.

Picture Story board

Here are the two sheets with the most focal points of the music video in the narrative and performance scenes drawn out to demonstrate the image I am going for.

Textual Analysis

This is an extract from my folder. This is a textual analysis of a previous video from Florence and the Machine called 'You've got the love.'

I analysed the video and filled out the boxes.

Story Board of Shots

This is my story board for my music video, it includes the times, angles and what the audience will see. This is the version without illustrations.

Music Video Proposal

This is an extract from my media folder.

It is my music video proposal and gives a brief but clear outline of what I initially wanted to do in my music video and why.

Evaluating past work

This is an extract from my media folder where I have evaluated past A2 music video's and given them ratings. This was done near the start of the year.

Narrative Footage Evaluation

Have you selected good mise-en-scene?

When creating mise-en-scene I made sure to include appropr

iate and important props, colours and setting into all shots. Such as props that make the house seem lived in by a couple such as; a large display of reminders, leaflets and to do lists in the kitchen.

Have you created an image that sells our artist?

The image of the artist is an average woman who makes a mistake that a lot of people have made and has to live with the consequences; this targets a huge audience of women as almost everyone can relate to this. The image sells because she is understandable and entertaining.

Narrative Footage Evaluation

Have you framed your shots appropriately?

I have tried to make sure that all shots are framed to include everything that is important. The first few shots of the man include him and the house to show his intentions.

When the woman comes out to meet him, the frame includes the house number and window of the room which they go to, the door where the woman stands is on the left hand side of the screen which allows the man to enter from the right and come into the frame effectively.

When the couple are inside the house the shots continue the rule of 180 degrees to keep a naturalistic flow. The couple are on the left hand side of the screen and the room they are going into is on the right, this shows the audience a quick preview of where they will later be to help it make sense and not introduce a new room.

The shot where the woman is finding the weapon includes the her arm and hand to show us she is looking for something, we see the entire contents of the drawer to make it clear to the audience what she is about to do.

The shot of the kitchen where the woman walks to the man with the weapon is an over the shoulder shot, it clearly shows the average kitchen wall with notes and trinkets on a shelf, but also shows the door on the right hand side of the screen where the action is happening.

The shot where the woman hits the man is a long shot, the action is happening in the middle of the screen and both the doors to the dining room are open, this creates symmetry and keeps the audience’s attention on what is happening.

The bedroom scene is similar to this as the bed is in the middle of the shot to focus the audience’s attention, there is a lamp one side of the bed and a clock the other, these are both important to the frame as lighting and props.

The restaurant scene is shot from the end of the table to clearly see both the characters and concentrate on what they are doing, when holding hands the focus is on the middle of the screen, which is where their hands are rather than the characters themselves the attention should be on the actions as this is important to the plot.

Outside during the burial scene all the action is taking place in the middle of the screen due to the low lighting the audience need to clearly know what is going on.

Narrative Footage Evaluation

Is it lit to establish mood and atmosphere?

The first parts of the narrative are shot in daylight to give a calm mood, inside the house all the lights are on to create a warm feeling which contrasts what is going on, to show the house was a happy place until the man came into it.

The bedroom has one lamp to give light to the woman’s face but the rest is dark to create a sense of foreboding. The dream is shot in daylight but in black and white to show it is a memory and create a surreal mood. Outside is dark and only the woman has the light source, which is a torch, to give a feeling of danger and mystery.

Narrative Footage Evaluation

Do you have a variety of shots?

The shots used in my narrative include;

Establishing shot

Extreme long shot

Long shot

Low angle

High angel

Close up

Extreme Close up

Mid shot

Shaky cam

Over the shoulder shot

CD digipack research

Request for Permission

Here is my email to Universal Music requesting permission to use Florence and the Machine -Bird Song

Pitch Evaluation

I am proud of my pitch as I was on my own and feel I delivered a thorough and detailed analaydid of what my video will include and why.
I unsderstand that working alone will be hard and take a longer time, however, I am ready for the task and extremley excited.
There are a few questions in the feedback which I have answered in my pitch. I plan to simplify my storyling by not giong into too much detail and confusing the audience. I plan to keep the weapon simple to avoid accidental comic affect.
Apart from these few critical construction comments I received positive feedback and am now looking forward to putting the peice together.

Pitch Feedback

The group who I pitched to, wrote short comments about what they thought of the pitch, song choice and video. They also gave constructive critisism to help me think about possible problems.

Q+A of feedback

Q. Who are you going to get to play Florence? As they have to be confident.

A. A friend of mine who is a dancer and has performed in numourous shows in London and around the country is going to play Florence in the narrative scenes. She is extremley confident and energetic. She also has red hair like Florence.

Q. How will you bury the body effectively?

A. I am going to film the first time the Woman puts the spade in the ground, then I am only going to use Close up shots of her face and Mid shots to show that she is still digging when actually she is not. The video is then going to cut to the man returning home with the woman stood facing him as he opens the door. She is muddy and it will be clear she has succesfully buried the body.

Q. Wouldn't you bury the body straight away? As opposed to burying it when the husband comes home?

A. Yes, normally you would but in this case the woman is suffering from shock therefore she leaves the body and runs to her room where she falls asleep accidentally (lying on the bed trying to think of what to do and she drifts off) until she wakes up and she has been asleep for hours.

Developing Ideas

Here are the early ideas I had for my music video.

Performance
-Mirrored room
-Quirky decoration
-Singing and dancing whilst looking at the camera

Location
-Restaurant
-Garden
-House, living room, dining room, kitchen
-Street
-Bedroom

General Message of the song
-Guilt
-Tweeting is the conscious

Colours
-lots of red
-Gold and silver
-Bright colours
-Pale colours for the house/narrative

Narrative
-Woman has cheated on her husband and the guilt is catching up with her like an annoying bird

Plot

My music video will have two elements, Narrative and Performance.
Here is a brief overview of the plot.
Outside the house. Music has not started. We see Woman and Man1 exit. Woman kisses Man1 on the cheek. He leaves and walks down the street and Woman shuts the door. Music starts. Man2 passes Man1 on the street. Man2 stands outside the house and shouts that Woman is a cheat. Woman opens the door and shouts him inside.
Inside the house. They are arguing, the argument becomes more and more heated until Woman hits Man2 with a household object around the head. Man2 falls on the floor and is dead.
Bedroom. Woman is asleep but very restless cuts to a flashback.
Flashback. Woman and Man2 are at a restaurant laughing and holding hands. The cheque is put on their table, Man2 puts notes down, the two walk to the door still holding hands, laughing and flirting.
Bedroom. Woman wakes up, looks at the time and runs out of the room.
Living room. Woman grabs body and drags it outside, she gets a spade and begins to dig to bury the body.
Cuts between husband walking home and woman digging.
Outisde the house. Husband opens the door, woman is stood there with muddy hands.

Step Outline

Here is my step outline for Bird Song

It states the times that the lines are sung and intrumental breaks.

It also details what is going to be happening at these times.

Research & Idea Development

When developing an idea for my video I considered several points, I have included a mind map which shows this is detail. To aid my development I researched Florence as a performer to look at what she does when performing, how she moves etc. I also watched all of her music videos to see what they include.

Bird Song

After settling on Florence and the Machine as an artist I chose a track on her album 'Lungs' called 'Bird Song.'
I have included a video of it from Youtube and lyrics.



Well I didn't tell anyone but a bird flew by,
Saw what i'd done it set up a nest outside.
And he sang about what i'd become,
He sang so loud, sang so clear,
I was afraid all the neighbours would hear,
So i invited him in, to reason with him,
I promised i wouldn't do it again.

But he sang louder and louder inside the house
And now i couldn't get him out
So I trapped him under a cardboard box
And stood on it to make him stop
I picked up the bird and above the dim I said
"That's the last song you'll ever sing"
Held him down, broke his neck
Taught him a lesson he wouldn't forget

But in my dreams began to creepthat old familiar
tweet tweet tweet
I opened my mouth to scream and shout
I waved my arms and flapped about
But I couldn't scream and I couldn't shout
I couldn't scream and I couldn't shout
I waved my arms and flapped about
But I couldn't scream and I couldn't shout

Cause the song was coming from my mouth
I opened my mouth to scream and shout
I waved my arms and flapped about
But i couldn't scream I couldn't shout
The song was coming from my mouth

From my mouth
From my mouth
From my mouth
From my mouth
From my mouth
From my mouth
From my mouth

The song was coming from my mouth.

PITCH PART 2

PITCH